Kate Middleton, 37, who tied the knot to Prince William in 2011, is thought to have developed a stronger bond with the monarch since the birth …
Prince Andrew is set to make his first public appearance since his catastrophic BBC Newsnight interview alongside the Queen on Christmas Day.
And trust me, an OTA cannot afford to have such major issues and complaints and will eventually stop selling your hotel. And the good news is that this battle comes with little or no risk of actually losing online bookings; in fact, a victory will most likely see your online bookings increase to new highs!
Kind regards, Yusuf IJsseldijk PS: I am happy to discuss further with you about this subject, just send me message!
Years ago I was in this situation myself a few times and I admit I was more than concerned – it was a real risk. Times have changed and today I believe there is no need for serious concerns anymore and the risk is manageable. As mentioned, metasearch is the number one source of traffic for OTAs; that’s where most travellers start when they want to book a hotel. Better rate parity means higher conversions, through your own website AND through other OTAs. I have changed the names of actual OTAs and do not show absolute figures, but these are real figures of a resort in Bali.
So, when you have stopped working with a specific OTA the next time a customer is looking at your hotel on a metasearch website they will still see plenty of other OTAs displaying your prices and they will simply click on any of the remaining OTAs. Today EVERY frequent online traveler knows the major OTAs in their markets and OTA loyalty is a thing of the past. So stopping an uncontrollable OTA selling your hotel at lower rates than others will therefore not only result in other OTAs compensating for lost bookings from that OTA, but will actually result in more online bookings in general, PLUS you can expect higher conversions on your own website. OTA A was consistently abusing wholesale rates, even after repeat reminders.
This battle drove Cost Per Click through the roof and search engine marketing became so expensive that OTAs had to find other ways to drive traffic.
PS: want to read more about some harmful moves of some OTAs?
A new report claims Cindy Crawford is apparently wary of her daughter Kaia Gerber’s relationship with Pete Crawford, and is hoping things “fizzle out” between the pair. Dwayne ‘The Rock’ Johnson secretly married his wife Lauren earlier this year in a beautiful ceremony.
Today’s frequent traveler has become more loyal towards metasearch websites than towards a specific OTA.
So, let’s look at the question that often raises the most serious concern: I know you are not sure those bookings will be replaced by your own website or other OTAs. Having one less OTA trying to undercut others on metasearch websites means better rate parity for your hotel.