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Conviction leads to commitment, which in turn spells the success of the ‘business case’ for CSR.This article, while not a case study per se, examines how one company in Pakistan is driven by such a commitment and is undertaking a project that aims at significantly reducing its environmental footprint, while paying back into the company directly.Then, globally too Tetra Pak has been continually working towards reducing energy usage and in 2009 Tetra Pak reported to have accomplished 25 % improvement in energy efficiency from 2002.Following this global lead, Tetra Pak Pakistan conducted thorough scientific research into its energy usage, both at its factory and its head office, to identify various opportunities of energy conservation.Considerable thought and planning went into deriving the methodology for this study.The first step was to comprehend the situation and collect data.For consultation and implementation of forestry programme, Tetra Pak is associated with organizations like WWF, Forest Stewardship Council (FSC) and the High Conservation Value Resource Network (HCVRN).To analyze the impact of packaging and processes throughout the supply and consumption chain, the Company uses scientific procedures like Life Cycle Assessments (LCAs), generally known as cradle-to-grave assessment.

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Paperboard supplied through sustainable forest with necessary strength and stiffness is used to produce packages.

In Pakistan, Tetra Pak has initiated and supported used beverage cartons recycling projects for a number of years, even going on to win the Environmental Excellence Award at the prestigious Asian CSR Awards in 2009 for its recycling initiative.

Now Tetra Pak Pakistan is focusing on an area, reduction in energy usage, which is deeply significant for a number of reasons.

Tetra Pak sets ongoing targets for increase in recycling and recovery of its cartons.

Over 27 billion Tetra Pak cartons were recycled worldwide during 2009.

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